Nialaya Jewelry

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Nialaya isn’t just jewelry — it’s energy you can wear. Designed for those who lead with style, purpose, and intention

Founded in Los Angeles in 2009 by Danish designer Jannik Olander, Nialaya captures the free spirit of California while reflecting the timeless sophistication of Scandinavian design. Jannik’s background was in fashion, having worked for Ralph Lauren for many years, but his journey into jewelry began during a visit to a coastal city in India. There, a local shaman named NIALAYA inspired him to follow his dreams and prioritize purpose over profit, explaining the spiritual power of gemstones. This encounter ignited Jannik’s passion to create a jewelry company with meaning, filling a gap in the market for cool, high-quality jewelry, especially for men. He named the compnay after the Shaman.

Each piece is handcrafted in our Hollywood workshop on Melrose Ave in Los Angeles, using freshwater pearls, stainless steel, leather, sterling silver and vibrant gemstones — materials Jannik personally sources from his travels through Bali, India, and Thailand, where energy and creativity flow freely.

With a devoted following from Los Angeles to Hong Kong, and a strong retail presence at Department stores such as Harrods London, Magasin du Nord Denmark, and Holt Renfrew Canada, as well as online through Farfetch, Zalando, Miinto, Boozt, and more, Nialaya has become a go-to brand for those seeking high-quality, meaningful, handmade fashion jewelry — pieces that are timeless, soulful, and accessible.

Our collections are celebrated for their vivid gemstones, layered textures, and signature braided designs — made to be stacked, mixed, and lived in for years.

Each piece unites LA’s laid-back energy with Scandinavian minimalism, creating jewelry that is as stylish as it is spiritual.

Nialaya isn’t just jewelry — it’s energy you can wear. Designed for those who lead with style, purpose, and intention

Nialaya was founded by Danish designer Jannik Olander. The company is based in Los Angeles but the precious and semi-precious stones, beads, leather, and materials in the collection are handpicked by the designer on his travels around the world.

With a career history with Ralph Lauren and Tommy Hilfiger, Jannik has always had a passion for style and luxury, but his many trips to the Far East are what developed and diversified his eclectic taste. Bali, Thailand, and India have become the designer’s favorite destinations for collecting inspiration, gaining insight, and rejuvenating before a new piece of jewelry comes to life. Jannik carefully searches for each precious stone, bead, and pendant that inspire him to create the next piece.

The energy, charisma, and texture of each stone initiate the birth of a new collection. Every stone has healing powers and can amplify and increase the bearer’s own energy. Jannik has put his heart into creating pieces which promote spiritual enlightenment by being present and centered in the moment when creating a new piece of jewelry. He has worked closely with different stones and has discovered how the jewels help him gain clarity, inner peace, and joy. Upon completion, each piece is cleansed carefully with purifying sage to remove all interfering energies from the stones.

The cleansing process enhances the natural power of the stones and helps each piece of jewelry communicate better with its future owner. Nialaya carries a spiritual message to those in search of their own truth within. Each piece of jewelry is carefully strung together by hands, ensuring that the energy of the stones supports the bearer in his or her dreams.